In April 2025, shipments of foreign-branded mobile phones in China experienced a slight increase, rising to 3.52 million units from 3.50 million units in April 2024, according to data from the China Academy of Information and Communications Technology (CAICT).
Key Insights:
- Apple’s Influence: As the leading foreign mobile phone manufacturer in China, Apple’s performance significantly impacts overall foreign-branded phone sales. The modest gain in April follows a challenging first quarter where Apple’s phone sales in China dropped 9%.
- Competitive Pricing Strategies: Facing increased competition from domestic smartphone brands, Apple has implemented price cuts to stay competitive. Chinese e-commerce platforms are offering discounts of up to 2,530 yuan (approximately $351) on the latest iPhone 16 models to bolster sales.
This slight uptick in foreign-branded mobile phone sales indicates a potential stabilization in the market, with pricing strategies playing a crucial role in influencing consumer demand amidst intense competition.
For more details, read the full article on Reuters: Foreign-branded mobile phone sales in China edge up in April.
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